And that’s the heart of the company.”Ī few blocks from where the former Chapters store once stood, Indigo recently unveiled a new flagship store in Vancouver, located at 1033 Robson St. And that has to be authentic,” she says. “At the heart of the people who join this company, are people who are passionate about books, about the ideas in books, and about connecting customers with those ideas. “You’ve got to create an experience where people want to be. So, how exactly is Reisman’s company navigating the changing landscape? With an eye for authenticity - and an ongoing passion for books, according to Reisman, as more than 55 per cent of Indigo’s business continues to come from their sales. You can’t please everybody, and I’d rather be around for the book lovers, than not be around.” But, it looks like there are more yeasayers than naysayers. “They lead you on journeys they lead you on food journeys, on design journeys, on wellness journeys, on child-development journeys, political science journeys. “The reality is, there are really interesting things in books,” she explains of what keeps people reading. This advertisement has not loaded yet, but your article continues below. In the past, exploring that physical ‘role’ has sometimes meant shuttering stores, one such outpost being the Chapters flagship, which was located at 788 Robson St., and closed in January 2015. (Chapters and Indigo officially merged in 2001.) “There is an evolution of who we are - and we need to reflect that.” The role that we play in the physical, is different than it used to be. “It’s such a vibrant experience, which isn’t to say that there aren’t challenges - all the time,” she says of the industry. “We do know that we have to keep evolving that experience, so that we, as human beings change, we are too. It’s a challenge she says she’s been happy to accept. Photo by Handout / Indigoįor more than 20 years, as the founder and chief executive officer of Indigo, Reisman has been at the helm of a Canadian business that she has had to help to adapt as the way people read - and shop - has changed. “So, we have to keep asking, what role do we play, physically? And what role do we play, digitally?” Heather Reisman. Manage Print Subscription / Tax Receipt.Westcoast Homes & Design Previous Issues.Vancouver Sun Run: Sign up & event info.
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